Monthly Archives: September 2012

How to Measure Facebook

Posted on September 25, 2012 by Jeff

Before I get started, I want to make clear that what follows is not a definitive guide to Facebook measurement for all businesses in all contexts. In fact, I feel quite strongly that anyone who claims that they have a … Continue reading →

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The Value of a Facebook Fan

Posted on September 21, 2012 by Jeff

One of my least favorite analyses of social data is the “what is the value of X” metric, which pop up from time to time, with X being either a Twitter follower or retweet, a Facebook fan or comment, or … Continue reading →

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No More Snake Oil

Posted on September 18, 2012 by Jeff

Almost everything I read about social media measurement (and strategy in general) falls into two categories: Advice or an algorithm that is so basic (and sometimes wrong) that I’m left wondering who exactly the intended audience is, because surely everyone who … Continue reading →

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