Monthly Archives: September 2012

How to Measure Facebook

Before I get started, I want to make clear that what follows is not a definitive guide to Facebook measurement for all businesses in all contexts. In fact, I feel quite strongly that anyone who claims that they have a … Continue reading

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The Value of a Facebook Fan

One of my least favorite analyses of social data is the “what is the value of X” metric, which pop up from time to time, with X being either a Twitter follower or retweet, a Facebook fan or comment, or … Continue reading

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No More Snake Oil

Almost everything I read about social media measurement (and strategy in general) falls into two categories: Advice or an algorithm that is so basic (and sometimes wrong) that I’m left wondering who exactly¬†the intended audience is, because surely everyone who … Continue reading

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