Category Archives: Wrong

Stop Calling it Influence

It’s not difficult to understand why marketers want to measure “influence.” At its most basic level, social media marketing is about consumers talking about your brand online — either positive or negatively — and potentially changing the opinion of someone … Continue reading

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The Value of a Facebook Fan

One of my least favorite analyses of social data is the “what is the value of X” metric, which pop up from time to time, with X being either a Twitter follower or retweet, a Facebook fan or comment, or … Continue reading

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