Tag Archives: Facebook

Facebook Quietly Destroys Half the Value of Your Brand Page Overnight

Posted on October 3, 2012 by Jeff

First let me give credit to Geoffrey Colon at Ogilvy for breaking this news over a week ago, though before data had accumulated enough to understand the full impact of what Facebook has done. And let me also say that Facebook … Continue reading →

Posted in News | Tagged | 19 Comments

How to Measure Facebook

Posted on September 25, 2012 by Jeff

Before I get started, I want to make clear that what follows is not a definitive guide to Facebook measurement for all businesses in all contexts. In fact, I feel quite strongly that anyone who claims that they have a … Continue reading →

Posted in Foundational | Tagged | Comments Off

The Value of a Facebook Fan

Posted on September 21, 2012 by Jeff

One of my least favorite analyses of social data is the “what is the value of X” metric, which pop up from time to time, with X being either a Twitter follower or retweet, a Facebook fan or comment, or … Continue reading →

Posted in Wrong | Tagged , | 1 Comment