Tag Archives: Facebook

Facebook Quietly Destroys Half the Value of Your Brand Page Overnight

First let me give credit to Geoffrey Colon atĀ Ogilvy for breaking this news over a week ago, though before data had accumulated enough to understand the full impact of what Facebook has done. And let me also say that Facebook … Continue reading

Posted in News | Tagged | 19 Comments

How to Measure Facebook

Before I get started, I want to make clear that what follows is not a definitive guide to Facebook measurement for all businesses in all contexts. In fact, I feel quite strongly that anyone who claims that they have a … Continue reading

Posted in Foundational | Tagged | Comments Off

The Value of a Facebook Fan

One of my least favorite analyses of social data is the “what is the value of X” metric, which pop up from time to time, with X being either a Twitter follower or retweet, a Facebook fan or comment, or … Continue reading

Posted in Wrong | Tagged , | 1 Comment